Dear Coach: The Unsung Heroes of First Tee

In honour of First Tee Week, we are celebrating the incredible coaches, teachers, and community leaders who bring our mission to life—on and off the course.

Across Canada, more than 270 certified First Tee coaches are delivering life-enhancing experiences through golf at over 100 green grass facilities.

We are also proud to partner with passionate teachers and community leaders who have introduced First Tee in nearly 360 schools and community centres—more than 70% of which serve equity-deserving communities.

Thanks to their efforts, more than 170,000 youth have experienced the impact of First Tee since 2021—learning life skills that extend far beyond the game.

Being a First Tee coach is more than just a title.

At First Tee – Canada, golf is more than getting the lowest score—it’s about helping youth develop into the best version of themselves. This starts with the mentors in front of them.

Our coaches are role models. They guide and support our youth. They create safe, inclusive spaces where participants feel seen, heard, and ready to realize their full potential.

That commitment begins before stepping onto the course. Each coach completes Safe Sport certifications and training to understand golf as a vehicle to teach valuable life skills.

Through engaging activities, participants develop resilience, focus and leadership. Our coaches teach youth how to navigate life’s obstacles and remind them that failure is a stepping stone to growth.

To every First Tee coach, teacher, and community leader—thank you.

Thank you for leading with purpose and shaping the next generation of Canadian golfers, one swing at a time.

Become a Coach

Susan Wright-Cassan and Carly Crooks named 2024 recipients of the Lorie Kane Community Spirit Awards

Wright-Cassan wins Community Leader Award; Crooks wins
Future Leader Award following submission of nominations
from the Canadian golf community

Duo will be honoured during the RBC Hall of Fame Day in August at the CPKC Women’s Open

Oakville, ON – Golf Canada and the Golf Canada Foundation are pleased to announce that Susan Wright-Cassan of Thunder Bay, Ont. and Carly Crooks of Scarborough, Ont. have been named the 2024 recipients of the Lorie Kane Community Spirit Awards.

Following a national call for nominations to the Canadian golf community, Wright-Cassan and Crooks were identified by the selection committee as recipients of the Lorie Kane Community Spirit Awards. The recognition celebrates a pair of individuals who demonstrated excellence in using golf as a platform to positively impact their communities.

“On behalf of Golf Canada and the Golf Canada Foundation, we are very proud to recognize Susan Wright-Cassan and Carly Crooks as our 2024 Lorie Kane Community Spirt Award recipients,” said David McCarthy, President, Golf Canada. “Nominations were brought forth from across the country highlighting the many contributions of passionate individuals who willingly give their time to inspire others through the game of golf. Congratulations to Susan and to Carly for this deserved honour and we thank them for their continued contributions to the sport in their communities.”

Wright-Cassan has been named the recipient of the 2024 Lorie Kane Community Leader Award, having made a significant impact in her community where she has been volunteering for over 20 years. Wright-Cassan currently serves as the President of Golf Manitoba and is a member of the Emerald Greens Golf Course and Driving Range in Thunder Bay, Ont. Wright-Cassan earned her community coaching certificate from First Tee and has been teaching junior golf and supporting the introductory First Tee – Canada program in Thunder Bay. Among her many contributions to the game, she has organized a variety of programming including “Golf in Schools” for over 1000 students, “Summer Camps for Kids”, the “Thunder Bay Queens”, “Try Golf Day” held in conjunction with the Thunder Bay Multi-Cultural Association and the Superior North Ladies Golf Association which has an outreach of 800 kms. Last year, Golf Manitoba presented Wright-Cassan with her 20-year volunteer certificate in recognition of her involvement with course rating in Manitoba and Northwestern Ontario.

“I want to thank those that have supported me in my golf endeavors. I am honoured to be the recipient of the 2024 Lori Kane Community Leader Award. I must thank the people with the First Tee Program and Golf in School, those that I’ve met teaching at the junior and adult levels, playing at club and competitive levels and especially to those that without thinking of it, have encouraged myself and others,” said Susan Wright-Cassan. “This is a game that I love both to play and share my passion. It is a game for all ages, juniors through senior. The social aspects at all ages, the discipline, self-imposed applications of the rules, health benefits, friendships developed and maintained over the years, and other countless benefits are a few of the reasons that I and many others are involved with the game. The Lorie Kane Community Leader Award will fuel me to carry on with the programs I’m involved with.”

Crooks has been named the recipient of the 2024 Lorie Kane Future Leader Award. The 21-year-old has dedicated her summers to coaching with First Tee – Canada, both in her community and across Ontario. After completing training as a First Tee – Canada coach in 2023, Crooks has coached in First Tee – Canada programming at the RBC Canadian Open, Golf Ontario’s Indigenous Try it Day, All-Girls First Tee along with programming at Tam O’Shanter Golf Course in Scarborough, Ont.

“Winning this award is so exciting, and I couldn’t have done it without the amazing people in my corner,” said Carly Crooks. “Shout out to my coach, Sean Burke, for always pushing me to be better, and to my parents for their endless support. My twin sister has been with me through everything, and I’m especially grateful to the First Tee – Ontario team for getting me involved.”

Wright-Cassan will receive a $5,000 donation from the Golf Canada Foundation to advance a golf program or golf-related initiative of her choice. Crooks will receive a $5,000 donation towards her post-secondary education. Wright-Cassan and Crooks will be honoured during the RBC Hall of Fame Day in August during the CPKC Women’s Open at Mississaugua Golf and Country Club in Mississauga, Ont.

Submissions for the Lorie Kane Community Spirit Awards were evaluated by a selection committee that includes representatives from Golf Canada, the Golf Canada Foundation, Honoured Members of the Canadian Golf Hall of Fame, industry representatives and the Golf Journalists Association of Canada.  

The Lorie Kane Community Leader Award celebrates individuals over the age of 19 with a demonstrated ability to lead community initiatives; who have contributed a measurable impact through volunteerism or charity; or have showcased excellence in their involvement with, or support of youth programs such as First Tee – Canada or other junior golf activities.

The Lorie Kane Future Leader Award honours a young individual who embodies community leadership; has a history of sportsmanship or demonstrated activities to make the game more inclusive; or an individual who has used golf to create a meaningful impact in their community.

The Lorie Kane Community Spirit Awards were named to honour the Canadian golf icon for a longstanding commitment to advancing the sport, charitable work and giving back to the game that defined her Hall of Fame career. Kane is a member of the Canadian Golf Hall of Fame and Canada Sports Hall of Fame as well as a recipient of the Order of Canada.

A call for nominations for the 2025 Lorie Kane Community Spirit Awards will go out later this year.

Read the full story here, written by Golf Canada’s Mike Masaro.

First Tee – Atlantic Hosts a Girls Golf Series to Drive Female Participation

“It’s not often that golf, or sports in general, are just for girls,” said a mom of one of the 150 First Tee – Atlantic participants.

For the third consecutive year, First Tee – Atlantic has recorded the highest percentage of female participants among six First Tee Canadian chapters.

In 2024, over 8,000 young females were introduced to golf out east, representing more than half of the chapter’s participant base.

First Tee – Atlantic has prioritized female participation by hosting free golf events for girls aged five to 13. The events are hosted at golf courses across all four Atlantic provinces, with over 90 percent of participants being first time golfers.

Coaching at each event is female dominant, with a total of 16 female First Tee trained coaches supporting the initiative.

The force behind the Girls Golf Series is Emily Nickerson, program coordinator, First Tee – Atlantic.

“Sports helped shape me into the person I am today, so being able to motivate girls to try something new, make a new friend, or have a female coach to look up to is fulfilling,” said Nickerson. “If we can make a positive impact on even one girl and she sticks to golf, or another sport, then I’m happy.”

The series is bigger than golf – it’s about girlhood.

The two events in New Brunswick were hosted in collaboration with She is Active NB, an organization focused on enhancing barrier-free opportunities for women and girls to be physically active through sport and recreation.

At these events, participants learned more than how to chip and putt. After learning skills on the golf course, participants were led through a confidence building workshop, spearheaded by Meghan Beland at She is Active NB.

“That’s what sets First Tee apart from other junior golf programs or sports programs,” said Nickerson. “We focus on building golf skills with a life skills integration, and we are striving to break down barriers to reach underrepresented groups, like females, and make golf more inclusive.”

First Tee – Atlantic has been in operation since 2023 and currently offers programming at partnered locations across 16 golf courses, 46 schools and 23 community centres.

The goal for 2025 is to continue to increase female participation through more try golf series and introduce a six-week registered girls program supported by an extensive roster of female coaches.

The work First Tee – Atlantic has done to drive female participation would not be possible without a supportive network including the Calgary Foundation’s Daryl K. Seaman Canadian Hockey Fund, the four provincial golf associations, and community partners like the Multicultural Association of Fredericton and She is Active NB.

To help introduce more girls to the game and make positive impacts on young females across the Atlantic, please visit https://firstteeatlantic.ca/giving/ or https://firstteeatlantic.ca/get-involved/.

National Day for Truth and Reconciliation

September 30 is a day for Canadians to honour, acknowledge, and reflect on the history of residential school systems and ongoing hardships Indigenous communities face. We will also highlight the resilience of Indigenous peoples and continue to strengthen our allyship and existing bonds with Indigenous communities.

Golf Canada is committed to ensuring that golf reflects the strengths of Canada’s diversity. Through First Tee – Canada, we offer accessible, inclusive and safe golf programming to children from all backgrounds.  First Tee staff have developed trusting relationships with community groups, schools, and golf enthusiasts in Indigenous communities across the country. In collaboration, we are providing life-enhancing experiences through golf to youth.

First Tee – British Columbia

First Tee – British Columbia has connected with the Indigenous populations of the Musqueam, Squamish, Tsleil-Waututh, and Tk’emlúps te Secwepemc First Nations as well as the Okanagan Indian Band to run programming at golf courses, schools and community centres. During CPKC Women’s Open tournament week, First Tee – BC and Musqueam Golf and Learning Academy hosted over 40 Indigenous youth for a clinic including special guest Rose Zhang. Additionally, over 200 Indigenous youth recently participated in First Tee programming during the Hope and Health Sports Day.

First Tee – Prairies

First Tee – Prairies wrapped up its first summer of programming. The team will continue to engage with key Indigenous leaders to begin offering programming in several Indigenous communities in Saskatchewan and Manitoba.

First Tee – Ontario

First Tee – Ontario has developed strong relationships with and engaged many participants from Indigenous communities across the province. These groups include the Indigenous Sport & Wellness, Anishnabeg Outreach, Akwesasne Mohawk Territory as well as both the Niagara and Fort Erie Native Friendship Centres.

First Tee – Premier départ Québec

First Tee – Premier départ Québec collaborates with the Mohawk community of Kahnawake, the Cree community of Waskaganish, and the First Nation of Mashteuiatsh through golf course, school, and community programming. The chapter also works closely with the Club 24 Athletics Foundation, an organization that works to support young Indigenous leaders through sport and education.

The Kahnawake First Nations reserve has seven golf courses. First Tee – Premier départ Québec has collaborated with the community to introduce golf to children who have previously only had access to lacrosse and hockey. In addition, programming will be provided at no cost to participants and with an entirely Indigenous coaching staff.

First Tee – Atlantic

First Tee – Atlantic currently has two key partnerships with the Confederacy of Mainland Mi’kmaq and Wagmatcook First Nation to provide youth in these communities with access to First Tee at golf courses and at the community level. Mill River Resort, a First Tee – Atlantic program location in PEI also recently held a golf clinic for Indigenous Youth from Lennox Island.

First Tee – Canada

Golf Canada is fortunate to have received $60K in grant funding from Sport Canada to launch all three First Tee program settings (golf course, school & community centre) within three Indigenous communities in 2023/2024. Chapter staff have identified two communities in Nova Scotia and Ontario and have begun outreach to offer programming.

Our continued focus is to foster partnerships with community organizations, volunteers and youth leaders to create accessible pathways for golf participation and provide support for equity-deserving groups in communities across Canada.

To learn more, please reach out to [email protected].

In the news: First Tee – ON x Global News

Integrating the game of golf with life skills for children

Susan Hay (Global News) visited with First Tee – Ontario participants at Oakdale Golf and Country Club in Toronto. These summer camp excursions in collaboration with community groups within the area introduce children to golf and the learning experiences that come along with the sport.

September 5, 2023 | Courtesy of Global News Toronto

First Tee – Canada to launch in Alberta

The debut of First Tee – Alberta makes First Tee – Canada operational in every province

June 20, 2023 – Golf Canada and Golf Canada Foundation are proud to announce that First Tee – Alberta will launch this year thanks to the continued progress of Golf Canada Foundation Drive Campaign. To date, Drive has raised $15.7 million in cash and commitments to support First Tee across Canada.

With support from Alberta Golf, First Tee – Alberta will hire chapter staff, onboard golf facilities, community centres and schools, and build a supportive provincial network of donors, volunteers, and coaches. Alberta-based programming will begin in the fall.

First Tee – Canada provides accessible and inclusive youth development programming and life-enhancing experiences through golf, especially for children who may have otherwise not had the opportunity.

Golf Canada partnered with First Tee in 2020 to launch First Tee – Canada. Programming began in 2021 in British Columbia, Quebec, and Ontario, with the Atlantic and Prairies regions following in 2022.

“The launch of First Tee – Alberta marks a milestone for First Tee – Canada, as we are now operational in every province,” said Sean Reczulski, Director, Development with First Tee – Canada. “We are thankful for the tremendous support from donors and stakeholders who make the growth of First Tee possible. We look forward to further expansion into more communities across Canada and intend for First Tee to make an even broader national impact.”

Although the launch of First Tee – Alberta establishes a presence for the program in every province, this is only the beginning of First Tee – Canada’s efforts to provide accessible introductory golf environments and participation pathways to children from all backgrounds. First Tee – Canada will continue growing its network, onboarding more program locations, and enrolling more participants across the country in the coming years.

“We look forward to continuing the momentum we have built over the past three years, striving to provide all children across Canada with access to First Tee and positive experiences through golf,” said Adam Hunter, Golf Canada’s Director, Grow the Game. “Our program is still in its infancy, so the sky is the limit for what we can achieve moving forward. Together with our dedicated supporters across the country, we will advance the game in a manner that ensures the sport of golf reflects the diversity of Canadians.”

The focus for First Tee – Alberta, and fellow chapters across Canada is to build out community hubs made up of neighbouring community centres, schools, and golf courses offering youth programming with a focus to engage equity-deserving groups.

Golf Canada and Golf Canada Foundation are continuously pursuing gifts to deliver programming to more children across Canada. To date, First Tee – Canada has received nearly $16 million in donations to support the launch and growth of five chapters, the onboarding of 57 golf facilities, 41 community centres, and 110 schools, and the engagement of nearly 50,000 participants across the country.    

To learn how to support First Tee – Alberta’s launch and growth, please email Adam Hunter. To find a chapter near you, visit firstteecanada.ca.

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About First Tee – Canada

First Tee – Canada is a youth development program operating by Golf Canada since 2020. In partnership with First Tee, Golf Canada launched First Tee – Canada to provide inclusive and accessible life-enhancing opportunities to children through golf. First Tee – Canada continues to expand programming and positively impact youth at golf courses, schools, and community centres across the country. For more information and to learn how to support First Tee – Canada, visit firstteecanada.ca.

About Golf Canada Foundation

Golf Canada Foundation is the leading source for golf philanthropy in Canada, granting more than $4.5 million to golf programs in 2022, and $19 million invested in the sport since the Foundation’s inception in 1979. The Foundation’s mission is to support and promote programs that increase participation in golf by engaging players of all ages and abilities across Canada. For more information about what Golf Canada Foundation is doing to support golf in your community, visit us online at www.golfcanadafoundation.com

About Golf Canada

Golf Canada is the National Sports Federation and governing body for golf in Canada, representing more than 319,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s vision is to be a world leader in golf and achieving the mission to increase Canadian participation and excellence For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

Media Contact:
Madelyn Boelhouwer | Senior Coordinator, Marketing and Communications First Tee – Canada | Golf Canada | [email protected]

Oakdale Golf and Country Club Makes an Impact Beyond the Course

Oakdale Golf and Country Club is not only the host of the 2023 RBC Canadian Open, but with a goal to make an impact beyond the championship, it has also opened its gates to children and non-golfing families in the community. By the end of this year, Oakdale will have introduced nearly 150 local youth to golf through First Tee – Ontario, at no cost to the participants, due to the generosity of the club’s membership.

First Tee is a youth development program that provides children with life-enhancing experiences through golf. First Tee – Ontario offers accessible introductory golf programming at golf courses, schools, and community centres, striving to ensure that the sport of golf reflects the diversity of Canadians.

Golf Canada partnered with First Tee in 2020 to launch First Tee – Canada, which is operational in nearly every region of the country, apart from Alberta, which is set to launch this summer.

As a private golf club, Oakdale’s access is typically reserved for members and guests. But with First Tee, Oakdale is setting itself apart from other private clubs by providing inclusive access to the game for high-density, lower-income neighbouring communities. Nearly 70 children from the nearby Oakdale Community Centre participated in First Tee programming last summer. This summer, more than 50 children from the Boys and Girls Club of Jane and Finch will be taking a short bus ride to the course to experience all that the sport has to offer.

“Our goal is to introduce golf to children from all backgrounds,” says Amaya Athill, Program Manager, First Tee – Ontario. “Together, we are actively addressing barriers such as affordability and accessibility by leveraging our resources to provide opportunities for meaningful access to golf.”

First Tee prides itself on providing empowering environments where children feel welcomed, safe to fail, and excited to grow. The curriculum is designed to introduce golf to children as young as five and incorporates a life skill component while focusing on having fun. Activities are modified to the age and ability of the participants and can include familiar sports such as baseball or bowling, but with a golf twist, while weaving in the continued development of skills such as confidence, perseverance, and integrity.  

The junior golf coaches at Oakdale, Bob Beauchemin (Ontario Golf Hall of Famer and 2022 recipient of the Lorie Kane Community Spirit Award), and Izidor Markic, underwent First Tee training through the PGA of Canada last year. They have since immersed themselves in the brand and mission of introducing youth to golf, especially those who would not have otherwise had the opportunity and making a positive influence in their lives.

“It’s rewarding to be a part of this program, and a bigger movement to grow the game of golf. For most of the children, it’s their first time on a golf course,” said Bob Beauchemin, First Tee – Ontario Coach and Oakdale’s Director of Instruction. “To be a part of that first introduction to golf and then to see them progress through the program and gain confidence and skills, with a smile on their face, is amazing. We look forward to the continued success of First Tee in years to come.”

This year at the RBC Canadian Open, First Tee – Ontario and Golf Canada will host over 1,000 children from local community centres and the Toronto District School Board for behind-the-scenes tours and golf activations. The hope is to introduce children to golf in a fun and positive environment and expose them to the opportunities that are available in the world of golf, in addition to playing.

Beauchemin and his accompanying volunteer coaching staff have upheld Oakdale’s mission of making family the heart of their operations. Through First Tee – Ontario, Oakdale has created its own small family of golfers from the course’s very own backyard.

To date, First Tee – Ontario has nearly 20 golf facilities, 16 community centres, and 20 schools delivering programming across the province. To learn more about programming near you, or to donate, visit firstteeontario.ca.

Green Fees Grow the Game

In 2022, nearly $25,000 was raised in support of First Tee – Ontario through one simple idea: adding a dollar to each green fee.

Taboo Muskoka and Lora Bay Golf Club implemented this idea last summer through the leadership of Nigel Hollidge, Chief Executive Officer, Great Gulf Course Management and Golf Canada Foundation Board Member.

“The easiest idea we had to support First Tee was to add an extra dollar onto each green fee and explain to the golfers where that money was going and how it would directly support communities in our province,” said Hollidge. “Not a single golfer complained, in fact, they were excited to be a part of this initiative.”

On-boarding is painless, and courses can benefit from their philanthropic commitment.  

“It was as simple as a journal entry at the end of every day where we allocated a dollar for every round played that day,” said Hollidge. “As a result of raising the green fee price a dollar, and given the fact we received a tax receipt, we actually improved our bottom line while giving back to the game.”

First Tee is a youth development program that provides children with life-enhancing experiences through golf. First Tee – Canada offers accessible and inclusive programming at golf courses, schools, and community centres, striving to ensure that golf reflects the diversity of Canadians.

“It was clear that First Tee helps people understand that golf isn’t just a sport, it’s a springboard into areas of life that you never thought were possible,” said Hollidge. “We’re proud to support a program that is opening doors for children through golf.”

Golf Canada partnered with First Tee to bring the program to Canada in 2020. With a recently launched chapter in the Prairies, First Tee – Canada now has five regional chapters in place including British Columbia, Ontario, Québec, and the Atlantic region.

First Tee – Canada’s nationwide success and growth since inception can be attributed to a generous network of like-minded individuals who believe in the power of sport and its ability to positively impact the lives of youth, especially those who otherwise may have not had the opportunity to play golf.

“What started out as a small idea or token of support has since turned into a community-led major fundraising opportunity,” said Sean Reczulski, Director Development, First Tee – Canada. “We are grateful to Taboo Muskoka and Lora Bay Golf Club for spearheading this initiative. We hope their commitment to giving back to their communities, especially through the game we love, inspires other courses across the country to do the same.”

Taboo Muskoka and Lora Bay Golf Club, plus the soon-to-come additional participating courses will be proudly displayed on the First Tee – Canada website in return for their support.

Click below for a simple how-to guide on how to implement this initiative.

Click below to donate to First Tee – Canada or one of its regional chapters.

Aune Family Makes Chapter-Founding Gift to Launch First Tee – Prairies

Multi-year gift by the Aune Family to Golf Canada Foundation will positively impact youth across Saskatchewan and Manitoba with affordable and inclusive access to golf

March 14, 2023 – Golf Canada and the Golf Canada Foundation are proud to announce that the Aune family has pledged a major gift of $1M USD over four years to First Tee – Canada that will enable the launch and advancement of First Tee – Prairies. 

The generosity of the Aune family will fund and facilitate the rollout of First Tee – Prairies in communities across Saskatchewan and Manitoba, introducing golf and the positive experiences associated with golf to youth across the provinces. First Tee – Canada provides accessible and inclusive youth development programming at golf courses, schools, and community centres creating community participation pathways, especially for youth who may have otherwise not had the opportunity.

The Aune family grew up around golf—cousins Jonathan Aune, Stacey Greatrex, and Christine Greatrex, who has been a golf professional for nearly 40 years, are the leading forces behind the chapter-founding gift.

“This opportunity combines two of our family’s passions – golf, and philanthropy,” said Aune. “First Tee introduces golf to a wider audience, to children who wouldn’t normally run into the sport and through golf, children will continue to develop skills like honesty, perseverance, and self-confidence. To be able to give back and have a positive impact on a community level through a sport we love is amazing. First Tee – Prairies is going to be impactful for the youth involved and the game overall. We are excited to be a part of it.”

For a family of avid golfers with family ties to the Prairies, and the dedication to carry out Jonathan’s father Brian’s legacy of philanthropy, the launch of First Tee – Prairies will be special in more ways than one.

“This chapter-founding gift is the start of another year of tremendous growth for First Tee – Canada,” said Golf Canada Chief Sport Officer, Kevin Blue. “We have started to build out the Prairies chapter staff and a supporting network who will deploy programming in communities across the region. Together with the provincial golf associations, we are committed to empowering children, and ensuring the sport reflects Canada’s diverse population. What we do would not be possible without the generosity of donors like the Aune family.”

With the launch of First Tee – Prairies, Canada now has five regional chapters in place. In 2022, First Tee – British Columbia, First Tee – Ontario, First Tee – Premier départ Québec and First Tee – Atlantic delivered programming to nearly 23,000 youth with fifty-five percent of participants coming from equity-deserving communities.

Through its deep network of donors, Golf Canada Foundation is a critical partner in supporting the advancement of First Tee – Canada chapters across the country through its fundraising and philanthropic efforts.

“The pace of growth behind First Tee – Canada since launching has been exceptional – much of which we can credit to the philanthropic commitments alongside the Aune family,” said Golf Canada Foundation CEO, Martin Barnard. “These generous supporters allow First Tee – Canada to expand its reach across the country and have a direct impact on the program’s ability to provide environments where youth feel excited to grow, safe to fail, and well-equipped for whatever comes their way, on and off the course.”

The generosity of the Aune family adds to a growing number of chapter-founding advancement gifts that have been secured since First Tee – Canada’s inception in 2020. A First Tee – Alberta chapter is also expected to be announced in 2023. 

To learn more about First Tee – Prairies, or to donate, visit www.firstteeprairies.ca.

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About First Tee – Canada

First Tee – Canada is a youth development program operating under Golf Canada since 2020. In partnership with First Tee, Golf Canada launched First Tee – Canada to provide inclusive and accessible life-enhancing opportunities to children through golf. First Tee – Canada continues to expand programming and positively impact youth at golf courses, schools, and community centres across the country. For more information and to learn how to support First Tee – Canada, visit firstteecanada.ca.

About Golf Canada Foundation

The Golf Canada Foundation is the leading source for golf philanthropy in Canada, granting more than $4.5 million to golf programs in 2022, and $19 million invested in the sport since the Foundation’s inception in 1979. The Foundation’s mission is to support and promote programs that increase participation in golf by engaging players of all ages and abilities across Canada. For more information about what the Golf Canada Foundation is doing to support golf in your community, visit us online at www.golfcanadafoundation.com

About Golf Canada

Golf Canada is the National Sports Federation and governing body for golf in Canada, representing more than 319,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s vision is to be a world leader in golf and achieving the mission to increase Canadian participation and excellence For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

Media Contact:
Madelyn Boelhouwer | Senior Coordinator, Marketing and Communications First Tee – Canada | Golf Canada | [email protected]

Mike Weir Announced as First Tee – Canada Ambassador

Canadian golf icon and philanthropist to help foster donor relationships and support the advancement of First Tee programming for children and families across Canada

TORONTO, February 21, 2023 – Golf Canada and the Golf Canada Foundation are pleased to announce that Canadian Golf Hall of Famer and dedicated philanthropist Mike Weir has been named the first official First Tee – Canada ambassador.

As an ambassador for First Tee – Canada, Weir will support the program through attendance at fundraising events, helping to foster donor relationships, and broadening the reach of First Tee – Canada’s positive impact on children and families.

Born and raised in Bright’s Grove, Ont., the eight-time PGA TOUR winner and 2003 Masters champion has been a philanthropic supporter of Canadian youth for nearly 20 years through the charitable work of the Mike Weir Foundation.

First Tee – Canada provides affordable access to golf for youth across the country, striving to diversify and grow the game of golf to reflect the strengths of Canada’s multiculturalism more closely. Inclusive programming is delivered at golf courses, schools, and community centres introducing golf and providing life-enhancing experiences through sport to children.

“I am honoured to take on the role of First Tee – Canada ambassador,” said Weir. “Historically, golf has not been the most accessible sport for families to get involved with, and I am proud to be part of a program that is working with donors and community leaders to break down those barriers. My passion for golf and supporting children’s development is well aligned with the First Tee – Canada’s mission and I am excited to contribute wherever I can.”

“We are extremely proud to welcome Mike Weir as a First Tee – Canada ambassador,” said Golf Canada Chief Sport Officer Kevin Blue. “Mike has meant so much to Canadian golf and his altruism and charitable experience will help generate meaningful awareness of First Tee across the Canadian philanthropic community. We highly anticipate Mike’s ambassadorship adding to the continued advancement of the program, and its ability to positively impact Canadian youth.”

Weir, who took up the game at Huron Oaks near Sarnia, Ont. was recently named International Team Captain of the 2024 Presidents Cup at Royal Montreal Golf Club. As a philanthropist, the Mike Weir Foundation has raised over $8,000,000 for Canadian children’s charities since 2004.

“I have tried to use my platform for good and being a First Tee – Canada ambassador is an extension of that commitment,” added Weir. “I hope that my involvement can inspire supporters looking to introduce more children and families to the sport I love, especially those who may have otherwise not had the opportunity. I want to welcome youth to experience the game and develop important life skills they can carry forward through life off the course.”

Launched in 2020 with the generous support of the Golf Canada Foundation and its network of donors, First Tee – Canada has operating chapters in Ontario, British Columbia, Quebec, the Atlantic region, and a newly launched Prairies region. With programming in schools, at community centres, and at golf courses, Golf Canada’s goal is to welcome 100,000 First Tee – Canada participants by 2024.

Golf Canada receives funding from Canadian Tire Jumpstart Charities in support of First Tee – Canada

Generous contribution by Canadian Tire Jumpstart Charities will help provide accessible golf opportunities for equity-deserving youth across Canada.

TORONTO, August 2022 – Golf Canada is proud to receive funding from Canadian Tire Jumpstart Charities (Jumpstart) in support of First Tee – Canada.

The generous contribution from Jumpstart will support the national rollout of First Tee – Canada, with a focus on engaging underserved communities. Since launching in 2021, there are more than 80 First Tee program locations across Ontario, British Columbia, Quebec, and the Atlantic provinces.

First Tee – Canada provides youth aged five to 18 with affordable access to learn the fundamental skills of golf while reinforcing the life skills and values learned through sport. First Tee programming is delivered at schools, community centres, and golf facilities with curriculums and coach training specifically designed for each of these environments.

Jumpstart’s contribution will support First Tee – Canada program locations in equity-deserving communities across the country. Funds will be directed towards providing equipment, training, signage, and other materials to support the progression of participating youth from community centre programming to their local golf course.

Since 2005, Jumpstart has helped youth across Canada overcome financial and accessibility barriers to sport and recreation.

Jumpstart is proud to be a part of First Tee – Canada’s growth and its positive influence within communities across the country.

“Jumpstart is proud to support Golf Canada in building greater equity and diversity in golf,” said Scott Fraser, President of Canadian Tire Jumpstart Charities. “Jumpstart believes every child deserves access to sport. By supporting the national rollout of First Tee – Canada, children from equity-deserving communities will have the opportunity to build their skills, self-confidence, and social connections through the game.”

Together, First Tee – Canada and Jumpstart will put more clubs into the hands of Canadian youth and empower them to reap the benefits of sport.

“We are fortunate to share with Jumpstart the common goal of advocating for youth and enriching their lives through sport,” said Adam Hunter, Director of Grow the Game for Golf Canada. “Jumpstart’s funding will accelerate the growth of our youth development program towards the goal of evolving golf participation demographics to more closely reflect Canada’s multiculturalism.”

As a not-for-profit program, First Tee – Canada and its positive impact on communities would not be possible without the generous support of organizations like Jumpstart.

“Jumpstart is a national leader in advocating for youth and championing the value of sport. We are extremely grateful to them for providing meaningful support and sharing our vision of Building Game Changers across Canada,” said Martin Barnard, CEO of the Golf Canada Foundation. “The pace of growth and philanthropic commitment behind First Tee – Canada since launching has been incredible. It is an exciting time for junior golf in Canada and we cannot wait to see what the future holds.”

Golf Canada Foundation is the funding partner for First Tee – Canada, drawing on an extensive national donor network to fund programming and major gift Trustees to launch chapters across the country.

With over 25 years of operation, First Tee has grown into an international network that has positively impacted more than 15 million young people, comprising over 150 chapters and more than 1,200 program locations across the United States, as well as six international chapters. Golf Canada joined forces with First Tee in 2020, and First Tee – Canada was born.

Golf Canada and the Golf Canada Foundation are continuously pursuing corporate partners and gifts which allow for more chapters and program locations to launch in Canada. For more information on how to get involved, or to donate to First Tee – Canada, visit www.firstteecanada.ca.

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About First Tee – Canada

First Tee – Canada is a non-profit youth development program operating under Golf Canada since 2020. In partnership with First Tee, Golf Canada launched First Tee – Canada to provide educational programs that build character and instill life-enhancing values through the game of golf. First Tee – Canada continues to expand programming and engage youth at golf courses, schools, and community centres in deserving regions across the country.

For more information and to learn how to support First Tee – Canada, visit firstteecanada.ca.

About Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charity committed to ensuring kids in need have equal access to sport and recreation. With an extensive, national network of more than 1,000 grantees and 289 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by Canadian Tire Corporation, Jumpstart has provided more than 2.7 million opportunities for Canadian kids to get in the game since 2005. For more information, visit jumpstart.canadiantire.ca.

Follow Jumpstart on Instagram, Twitter, and Facebook to learn how the Charity is giving kids across Canada a sporting chance.

About Golf Canada Foundation

The Golf Canada Foundation is the leading source of golf philanthropy in Canada, granting more than $12 million to golf programs since 2012, and $13.4 million invested in the sport since the Foundation’s inception in 1979. The foundation’s mission is to support and promote programs that increase participation in golf by engaging players of all ages and abilities across Canada. For more information about what the Golf Canada Foundation is doing to support golf in communities across the country, visit www.golfcanadafoundation.com

About Golf Canada

Golf Canada is the National Sports Federation and governing body for golf in Canada, representing more than 304,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s vision is to be a world leader in golf and to achieve the mission to increase Canadian participation and excellence. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

Media Contact:

Madelyn Boelhouwer | Senior Coordinator, Marketing and Communications, First Tee – Canada | Golf Canada | 905-467-6086 | [email protected]

For Every Flower That Blooms: First Tee – BC and Musqueam Golf and Learning Academy

Pathways to success often depend on access to experiences and opportunities. Unfortunately, across Canada, many children all too often lack the resources or access to empowering extracurricular activities, such as sports or organized recreation.

Knowing the positive impact that sport can have on a child’s life, Golf Canada’s junior programming through First Tee strives to break down barriers to accessing the game of golf. First Tee – Canada provides inclusive youth development activities to participants as young as five years old, using golf as a vehicle to support the personal growth and confidence of children.  

First Tee – Canada programming is offered at golf courses, schools, and community centres in regions across the country with specifically designed curriculum and instructor training for each of these impactful learning environments.

On traditional Musqueam First Nation territory alongside the Fraser River lies The Musqueam Golf and Learning Academy. This tree-lined golf course and driving range [in/near Vancouver, B.C.] is home to First Tee – British Columbia.

The delivery of First Tee – BC programming at Musqueam Golf and Learning Academy began in the fall of 2021 and despite the program’s infancy, there has been an outpouring of positive feedback from the community.

“These kids have been using golf as an outlet, (and) feel a sense of inclusion and safety at the golf course,” says Musqueam Golf and Learning Academy General Manager Kumi Kimura. “They never knew how much fun golf was and that it [can] help as a healthy escape from [a sometimes] not so healthy world.”

Registration for 12 participant spots fills up quickly. The hour-long sessions are grouped by age, varying from seven to 12, and coached by PGA of Canada professional Kelvin Ko and First-Tee Certified Coach Jody Kinsman. Along with learning the fundamental skills of golf, children experience the opportunity to develop or further reinforce many of the life skills and values learned through sport.

Kimura shared a personal story of the opportunity First Tee – BC presented to siblings participating in the program—children who were dealing with familial troubles at home and seeking a positive outlet.

“(To) get out of the house, and still be together as siblings, they found refuge here. They fell for the game… I knew this was not something the kids could afford, however, through First Tee activities, we are beginning to support their development and provide for them as a community.”

For some children, sport can the mean the world; a positive escape where individuals learn about themselves, build confidence, understand commitment, and develop healthy habits—all values worth carrying for life. Together with the support and generosity of donors, First Tee – BC and Musqueam Golf and Learning Academy have introduced the sport of golf to children who might not have otherwise experienced the game.

@musqueamgolf Instagram

Golf has often battled a perception that the game is exclusive to the affluent. By creating “hubs” consisting of schools, community centres, and accessible golf courses within a small radius, First Tee – Canada is working to debunk that perception, one community at a time. And with a strong philanthropic community of donors supporting First Tee – Canada, many program locations provide equipment and offer registration at no cost.

In striving to be a world leader in the sport, Golf Canada is committed to changing the face of golf to better reflect the multicultural strength of the Canadian population. First Tee – Canada is providing opportunities, relationships, and experiences for children that are laying the foundation for a more diverse game.

“I believe these are stories that need to be told,” says Kimura. “Golf is no longer an elitist game, but a game for all people, in the good time and the bad.”

The relationship that First Tee – BC has created with the Musqueam community, and the positive impact on participants is a testament to the power of sport, and better yet, the future legacy of First Tee – Canada. 

Colby Johannson

The program’s impact on youth is reflective of the facility’s impact in its community. The name Musqueam relates back to the flowering plant, məθkʷəy̓, which grows in the Fraser River estuary. Like flowers, children grow and develop in different ways, in a healthy, safe, enriching environment.

By virtue of the land, the collaborative efforts of First Tee – BC, Musqueam Golf and Learning Academy, and the game of golf, for every flower that blooms this summer, a child will too.

For more information on how to donate to First Tee – British Columbia please visit firstteebc.ca/ or contact Development Officer Ben Neumer at [email protected].

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