Tag: RBC Community Junior Golf

RBC breaks down barriers to golf for Canadian youth

As a long-time supporter of professional golf, RBC deepened its commitment to the sport in 2021 with the launch of RBC Community Junior Golf and continues to support this initiative, which provides affordable access to golf for youth across Canada.

In partnership with Golf Canada, RBCsupports the national delivery of two junior golf programs, First Tee – Canada and Youth on Course.

First Tee – Canada, launched in 2021 by Golf Canada in partnership with First Tee, is a youth development program that offers life-enhancing experiences through accessible golf programming for young people from low socio-economic communities. Youth on Course is a complimentary program to First Tee – Canada that provides youth aged six to 18 with subsidized rounds of golf for five dollars or less.

Since 2022, RBC Community Junior Golf has engaged over 55,000 youth through providing First Tee – Canada programming at no cost and subsidizing green fees for junior golfers through Youth on Course.

“The growth of our programs and the ability to introduce thousands of young people to golf every year would not be possible without the steadfast support of RBC,” said Adam Hunter, Executive Director, First Tee – Canada. “RBC Community Junior Golf has expanded our reach and has played a pivotal role in providing communities across Canada with inclusive and affordable access to golf.”

All RBC Community Junior Golf sites across Canada, including municipal or publicly accessible golf courses, offer no-cost First Tee – Canada programming to participants with all necessary equipment, and provide participants with a complimentary Youth on Course membership to play affordable rounds of golf at participating golf courses.

At RBC Community Junior golf sites, youth in surrounding low socio-economic communities are prioritized access to the First Tee program.

Private, no cost registration links are shared with select schools and community groups, and RBC covers transportation costs to the golf course, to encourage participation from families who may not have considered golf as a sport for them.

RBC also covers the cost of First Tee coach certification, helping to onboard more dedicated coaches, increase program offerings, and ensure a safe and inclusive environment for participants.

Partnered schools and youth centres are also able to run First Tee programming in-house at no cost, with provided curriculum, training modules and equipment kits.

“We believe young people from all communities deserve the chance to play golf and reap the benefits the sport has to offer,” said RBC’s Chief Brand Officer, Shannon Cole. “Together with Golf Canada, we are breaking down barriers of entry to the game and bringing golf directly to communities in a meaningful and engaging way.”

Last year, in addition to the 36 established RBC Community Junior Golf sites, nearly 165 elementary schools, community centers, and youth organizations across the country partnered with RBC Community Junior Golf to further expand the benefits of First Tee programming. This expansion resulted in nearly 3,500 subsidized Youth on Course rounds being played at RBC Community Junior Golf sites alone.

Looking ahead, RBC Community Junior Golf will continue to grow the game, inspire the next generation of golfers and help make a positive impact in their lives, on and off the course.

A successful inaugural season for First Tee – Alberta

This year marked the beginning of an impactful journey for First Tee – Alberta.  

In its first year of programming, First Tee – Alberta provided over 1,100 youth with low-barrier access to golf – and to a diverse group of participants. Nearly 40 percent of participants were female, and nearly 75 percent of families identified as part of an equity-deserving community. 

As Golf Canada’s youth development program, First Tee – Alberta joins five other chapters across the country to offer affordable golf programming that goes beyond the fairways to develop both golf and life skills. 

Through valuable partnerships with schools, community centres, and golf courses, First Tee – Alberta offers no-cost try golf events and affordable registered programming. All the necessary golf equipment is provided, and no prior golf experience is needed, creating an inclusive and welcoming environment. 

The goal is to provide a positive association to golf for youth from all backgrounds, especially those who may have otherwise not had the opportunity. 

“Our goal is to ensure every child, regardless of their background, has the chance to experience golf and all the benefits it has to offer,” said First Tee – Alberta Program Manager, Michael Steele. “We are committed to breaking down common barriers of entry to the sport like affordability, accessibility, or unfamiliarity.” 

In its opening season, First Tee – Alberta onboarded four golf courses across Calgary, Edmonton, and Sherwood Park, all of which offered no-cost programming. The children learned golf skills like putting, chipping, and distance control, while simultaneously continuing to build on personal skills like confidence, honesty, and perseverance.  

Three schools and five community organizations also offered First Tee programming in 2024, and 13 First Tee coaches were onboarded and certified.  

In addition to scheduled programming and events, First Tee – Alberta’s presence was also made known at the 2024 CPKC Women’s Open hosted at Earl Grey Golf Club in Calgary, AB. 

Chapter staff activated on-site with a 50’ putt challenge in celebration of the tournament’s 50th anniversary. The activation, alongside a record-breaking 50/50 raffle, raised over $150,000 to directly support the continued growth of First Tee across Alberta.  

Over 50 youth from the Calgary Immigrant Women’s Association and the Youth Centres of Calgary also visited the tournament grounds for behind-the-scenes tours and First Tee clinics, where six LPGA professionals made special guest appearances for the children. 

Looking ahead, First Tee – Alberta prepares to expand into Lethbridge, Medicine Hat, and Red Deer in 2025, and strives to continue to provide life-enhancing experiences to youth through golf.   First Tee – Alberta’s growth and impact are reliant on a generous network of supporters. For those interested in giving back and growing the game of golf in their community, please reach out to [email protected] or visit firstteealberta.ca.

First Tee – Ontario partners with Indigenous communities across Ontario to positively impact youth

Golf Canada is committed to ensuring that golf reflects the strengths of Canada’s diversity. First Tee – Ontario continues to strengthen its allyship and existing bonds with Indigenous communities across the province to collaboratively provide meaningful experiences to Indigenous youth through golf.

To date, First Tee – Ontario has partnered with seven Indigenous schools and community centres across the province, including Akwasasne Mohawk School, Can-Am Indian Friendship Centre, Six Nations of the Grand River Community (Dajoh Facility), Hamilton Regional Indian Centre, Anishnabeg Outreach Centre, Fort Erie Native Friendship Centre, and Mohawks of the Bay of Quinte.

In addition, four partnered golf courses, including Roseland Golf Club, MontHill Golf and Country Club, Archies Family Golf Centre, and Briar Fox Golf Club are serving Indigenous youth through on-course programming.

“Having the First Tee program at MontHill Golf and Country Club provides youth on Six Nations of the Grand River with opportunities to learn the game of golf,” said First Tee – Ontario Coach, Melanie Burgess. “Being Indigenous owned, we take pride in reducing the barriers to participation in this sport.”

First Tee – Ontario builds out community “hubs” made up of partnered community centres or organizations, schools and nearby golf courses.

The intention is to first introduce children to golf through no-cost events or programming at partnered community centres and schools, then transition them to affordable on-course programming at nearby golf courses.

Thanks to the support of RBC and corporate donors, more than half of the First Tee – Ontario golf course locations serving Indigenous communities offer programming at no cost.

“Parents don’t need to worry about the financial commitment of typical junior golf programs or purchasing equipment,” said Program Coordinator, First Tee – Ontario, Kyarra Hasmatali. “The kids can show up as they are, with no experience, and have fun. Whether they have never held a golf club or are familiar with the sport, First Tee welcomes everyone.”

First Tee – Ontario has also received generous support from Indigenous Sport and Wellness Ontario (ISWO) through hosting Try Golf events and advocating for First Tee within their network. The ISWO’s efforts have helped build awareness and connections, onboard more program locations, and reach more Indigenous youth.

First Tee – Ontario programming primarily serves youth ages seven to 13 – a key stage in development, and programming is unique in the way it incorporates a curriculum that helps progress both golf skills and life skills simultaneously.

While participants learn how to swing a golf club and practice distance control, they are also learning about goal setting and how to be the most confident version of themselves.

“Improving golf skills is just one aspect of our program. The real goal is to build confidence and connections,” said First Tee – Ontario Coach, Steve Pronger. “As kids develop their golf skills on the course, they also gain self-assurance, learn to connect with others, and grow more comfortable with who they are each week.”

Looking ahead, First Tee – Ontario is excited to strengthen existing relationships and create new connections with Indigenous communities across the province.

First Tee – Ontario aims to expand programming in 2025 to include ages 14 to 16, providing additional opportunities for adolescents to discover and develop through the game of golf.  

The reach of First Tee – Ontario across the province, and within Indigenous communities, is made possible by a generous network of supporters who believe and share the mission of championing youth and growing the game of golf.

To get involved in your community, or to donate to First Tee – Ontario visit https://firstteeontario.ca/giving/.

RBC Community Junior Golf supports First Tee – Canada and Youth on Course to build greater diversity and inclusivity in the sport

Today, RBC announced the first wave of publicly accessible golf courses selected to join RBC Community Junior Golf, a new initiative designed to build greater diversity and inclusivity in golf by creating affordable access to the sport for youth in underrepresented communities across Canada.

In partnership with Golf Canada, RBC Community Junior Golf will support the implementation of the First Tee – Canada and Youth on Course programs at municipal or publicly accessible golf courses, with the goal of engaging 15 facilities in 2022. The courses were selected based on accessibility to local public transit as well as proximity to community centres, with an intentional focus on regional and diverse representation.

By the end of 2023, RBC Community Junior Golf is expected to engage more than 10,000 young people by delivering free First Tee programming, which teaches life lessons through the game of golf, as well as $5 Youth on Course green fees to select Canadian courses across the country.

Jeff Vogan/ Golf Canada

2022 RBC Community Junior Golf locations:

  1. Archie’s Family Golf Centre – Cornwall, ON
  2. Chedoke Golf Club – Hamilton, ON
  3. Humber Valley Golf Course – Etobicoke, ON
  4. Legends on the Niagara – Niagara, ON
  5. Peel Village Golf Course – Brampton, ON
  6. Tam O’Shanter Golf Course – Scarborough, ON
  7. Walter Gretzky Municipal Golf Course – Brantford, ON
  8. Whitewater Golf Club – Thunder Bay, ON
  9. Vancouver Board of Parks and Recreation Golf: Fraserview Golf Course – Vancouver, BC
  10. Vancouver Board of Parks and Recreation Golf: Queen Elizabeth Park Pitch and Putt – Vancouver, BC
  11. Cedar Hill Golf Course – Victoria, BC
  12. Club de Golf Municipal Dallaire – Rouyn-Noranda, QC
  13. Club de Golf Les Rivières – Trois-Rivières, QC
  14. Blomidon Golf and Country Club – Corner Brook, NL
  15. Mill River Golf Course – Woodstock, PEI

“As a long-standing supporter of golf and an advocate for youth, RBC is proud to bring RBC Community Junior Golf to life,” said Shannon Cole, Vice President, Brand Marketing, RBC. “We believe that sport has the power to build character, teach valuable life lessons, and provide opportunities for young people to grow, and we are excited to work with Golf Canada to provide First Tee and Youth on Course programming across the country.”

Canadian youth ages five to 18 years can benefit from programming at one of the ten participating golf courses. RBC Community Junior Golf participating facilities will work with community centres or schools in their local area to register youth participants. For more details, visit the RBC Community Junior Golf website: https://www.golfcanada.ca/rbcjrgolf.

Golf Canada is grateful to have a like-minded partner in RBC with a shared intentional focus to increase access to junior golf, especially for youth from backgrounds that historically have been underserved.

“The enthusiasm from RBC to advance the sport and provide funding to introduce the game to a diverse range of young golfers at municipal and especially publicly accessible facilities has been extraordinary,” said Kevin Blue, Chief Sport Officer, Golf Canada. “RBC Community Junior Golf will accelerate the delivery of First Tee programming across the country and with RBC’s support, golf will be a vehicle to foster life skills and positively impact Canadian youth from all backgrounds.”

One of the important ways RBC brings its Purpose of helping clients thrive and communities prosper to life is by empowering young people. RBC Future Launch is the bank’s $500 million commitment to help Canadian youth prepare for the jobs of tomorrow, including $50 million in focused funding to create meaningful and transformative pathways to prosperity for 25,000 BIPOC youth by 2025. In addition, through the RBC Heritage and RBC Canadian Open tournaments, RBC has helped raise over $35 million in support of local charities in Canada and the United States.

To learn more about RBC Community Junior Golf in support of First Tee and Youth on Course, visit golfcanada.ca/rbcjrgolf.