Dear Coach: The Unsung Heroes of First Tee

In honour of First Tee Week, we are celebrating the incredible coaches, teachers, and community leaders who bring our mission to life—on and off the course.

Across Canada, more than 270 certified First Tee coaches are delivering life-enhancing experiences through golf at over 100 green grass facilities.

We are also proud to partner with passionate teachers and community leaders who have introduced First Tee in nearly 360 schools and community centres—more than 70% of which serve equity-deserving communities.

Thanks to their efforts, more than 170,000 youth have experienced the impact of First Tee since 2021—learning life skills that extend far beyond the game.

Being a First Tee coach is more than just a title.

At First Tee – Canada, golf is more than getting the lowest score—it’s about helping youth develop into the best version of themselves. This starts with the mentors in front of them.

Our coaches are role models. They guide and support our youth. They create safe, inclusive spaces where participants feel seen, heard, and ready to realize their full potential.

That commitment begins before stepping onto the course. Each coach completes Safe Sport certifications and training to understand golf as a vehicle to teach valuable life skills.

Through engaging activities, participants develop resilience, focus and leadership. Our coaches teach youth how to navigate life’s obstacles and remind them that failure is a stepping stone to growth.

To every First Tee coach, teacher, and community leader—thank you.

Thank you for leading with purpose and shaping the next generation of Canadian golfers, one swing at a time.

Become a Coach

2024 Annual Review

2024 officially marked First Tee – Canada programming being available in every province across the country. In addition to this significant advancement, First Tee – Canada achieved another milestone by surpassing 100,000 participants since its inception in 2021. Last year alone, First Tee – Canada provided programming to over 84,500 participants at 386 program locations (golf facilities, schools and community centres) led by 239 coaches across Canada. Seventy per cent of programming was offered at no cost to participants and 74 per cent of partnered schools and community centres serve equity-deserving communities with 45 per cent of participants identifying as BIPOC and 41 per cent identifying as female.

First Tee Stats

The continued growth of First Tee – Canada reflects the sustained impact of corporate and champion donors driving the philanthropic excellence of the Golf Canada Foundation which experienced another banner year with more than $11.2 million in funds raised in support of the game of which $5.487 million was for First Tee – Canada and its six regional chapters across the country.

Read First Tee – Canada’s full 2024 Annual Review here.

Susan Wright-Cassan and Carly Crooks named 2024 recipients of the Lorie Kane Community Spirit Awards

Wright-Cassan wins Community Leader Award; Crooks wins
Future Leader Award following submission of nominations
from the Canadian golf community

Duo will be honoured during the RBC Hall of Fame Day in August at the CPKC Women’s Open

Oakville, ON – Golf Canada and the Golf Canada Foundation are pleased to announce that Susan Wright-Cassan of Thunder Bay, Ont. and Carly Crooks of Scarborough, Ont. have been named the 2024 recipients of the Lorie Kane Community Spirit Awards.

Following a national call for nominations to the Canadian golf community, Wright-Cassan and Crooks were identified by the selection committee as recipients of the Lorie Kane Community Spirit Awards. The recognition celebrates a pair of individuals who demonstrated excellence in using golf as a platform to positively impact their communities.

“On behalf of Golf Canada and the Golf Canada Foundation, we are very proud to recognize Susan Wright-Cassan and Carly Crooks as our 2024 Lorie Kane Community Spirt Award recipients,” said David McCarthy, President, Golf Canada. “Nominations were brought forth from across the country highlighting the many contributions of passionate individuals who willingly give their time to inspire others through the game of golf. Congratulations to Susan and to Carly for this deserved honour and we thank them for their continued contributions to the sport in their communities.”

Wright-Cassan has been named the recipient of the 2024 Lorie Kane Community Leader Award, having made a significant impact in her community where she has been volunteering for over 20 years. Wright-Cassan currently serves as the President of Golf Manitoba and is a member of the Emerald Greens Golf Course and Driving Range in Thunder Bay, Ont. Wright-Cassan earned her community coaching certificate from First Tee and has been teaching junior golf and supporting the introductory First Tee – Canada program in Thunder Bay. Among her many contributions to the game, she has organized a variety of programming including “Golf in Schools” for over 1000 students, “Summer Camps for Kids”, the “Thunder Bay Queens”, “Try Golf Day” held in conjunction with the Thunder Bay Multi-Cultural Association and the Superior North Ladies Golf Association which has an outreach of 800 kms. Last year, Golf Manitoba presented Wright-Cassan with her 20-year volunteer certificate in recognition of her involvement with course rating in Manitoba and Northwestern Ontario.

“I want to thank those that have supported me in my golf endeavors. I am honoured to be the recipient of the 2024 Lori Kane Community Leader Award. I must thank the people with the First Tee Program and Golf in School, those that I’ve met teaching at the junior and adult levels, playing at club and competitive levels and especially to those that without thinking of it, have encouraged myself and others,” said Susan Wright-Cassan. “This is a game that I love both to play and share my passion. It is a game for all ages, juniors through senior. The social aspects at all ages, the discipline, self-imposed applications of the rules, health benefits, friendships developed and maintained over the years, and other countless benefits are a few of the reasons that I and many others are involved with the game. The Lorie Kane Community Leader Award will fuel me to carry on with the programs I’m involved with.”

Crooks has been named the recipient of the 2024 Lorie Kane Future Leader Award. The 21-year-old has dedicated her summers to coaching with First Tee – Canada, both in her community and across Ontario. After completing training as a First Tee – Canada coach in 2023, Crooks has coached in First Tee – Canada programming at the RBC Canadian Open, Golf Ontario’s Indigenous Try it Day, All-Girls First Tee along with programming at Tam O’Shanter Golf Course in Scarborough, Ont.

“Winning this award is so exciting, and I couldn’t have done it without the amazing people in my corner,” said Carly Crooks. “Shout out to my coach, Sean Burke, for always pushing me to be better, and to my parents for their endless support. My twin sister has been with me through everything, and I’m especially grateful to the First Tee – Ontario team for getting me involved.”

Wright-Cassan will receive a $5,000 donation from the Golf Canada Foundation to advance a golf program or golf-related initiative of her choice. Crooks will receive a $5,000 donation towards her post-secondary education. Wright-Cassan and Crooks will be honoured during the RBC Hall of Fame Day in August during the CPKC Women’s Open at Mississaugua Golf and Country Club in Mississauga, Ont.

Submissions for the Lorie Kane Community Spirit Awards were evaluated by a selection committee that includes representatives from Golf Canada, the Golf Canada Foundation, Honoured Members of the Canadian Golf Hall of Fame, industry representatives and the Golf Journalists Association of Canada.  

The Lorie Kane Community Leader Award celebrates individuals over the age of 19 with a demonstrated ability to lead community initiatives; who have contributed a measurable impact through volunteerism or charity; or have showcased excellence in their involvement with, or support of youth programs such as First Tee – Canada or other junior golf activities.

The Lorie Kane Future Leader Award honours a young individual who embodies community leadership; has a history of sportsmanship or demonstrated activities to make the game more inclusive; or an individual who has used golf to create a meaningful impact in their community.

The Lorie Kane Community Spirit Awards were named to honour the Canadian golf icon for a longstanding commitment to advancing the sport, charitable work and giving back to the game that defined her Hall of Fame career. Kane is a member of the Canadian Golf Hall of Fame and Canada Sports Hall of Fame as well as a recipient of the Order of Canada.

A call for nominations for the 2025 Lorie Kane Community Spirit Awards will go out later this year.

Read the full story here, written by Golf Canada’s Mike Masaro.

First Tee – Atlantic Hosts a Girls Golf Series to Drive Female Participation

“It’s not often that golf, or sports in general, are just for girls,” said a mom of one of the 150 First Tee – Atlantic participants.

For the third consecutive year, First Tee – Atlantic has recorded the highest percentage of female participants among six First Tee Canadian chapters.

In 2024, over 8,000 young females were introduced to golf out east, representing more than half of the chapter’s participant base.

First Tee – Atlantic has prioritized female participation by hosting free golf events for girls aged five to 13. The events are hosted at golf courses across all four Atlantic provinces, with over 90 percent of participants being first time golfers.

Coaching at each event is female dominant, with a total of 16 female First Tee trained coaches supporting the initiative.

The force behind the Girls Golf Series is Emily Nickerson, program coordinator, First Tee – Atlantic.

“Sports helped shape me into the person I am today, so being able to motivate girls to try something new, make a new friend, or have a female coach to look up to is fulfilling,” said Nickerson. “If we can make a positive impact on even one girl and she sticks to golf, or another sport, then I’m happy.”

The series is bigger than golf – it’s about girlhood.

The two events in New Brunswick were hosted in collaboration with She is Active NB, an organization focused on enhancing barrier-free opportunities for women and girls to be physically active through sport and recreation.

At these events, participants learned more than how to chip and putt. After learning skills on the golf course, participants were led through a confidence building workshop, spearheaded by Meghan Beland at She is Active NB.

“That’s what sets First Tee apart from other junior golf programs or sports programs,” said Nickerson. “We focus on building golf skills with a life skills integration, and we are striving to break down barriers to reach underrepresented groups, like females, and make golf more inclusive.”

First Tee – Atlantic has been in operation since 2023 and currently offers programming at partnered locations across 16 golf courses, 46 schools and 23 community centres.

The goal for 2025 is to continue to increase female participation through more try golf series and introduce a six-week registered girls program supported by an extensive roster of female coaches.

The work First Tee – Atlantic has done to drive female participation would not be possible without a supportive network including the Calgary Foundation’s Daryl K. Seaman Canadian Hockey Fund, the four provincial golf associations, and community partners like the Multicultural Association of Fredericton and She is Active NB.

To help introduce more girls to the game and make positive impacts on young females across the Atlantic, please visit https://firstteeatlantic.ca/giving/ or https://firstteeatlantic.ca/get-involved/.